From the monthly archives:

January 2008

half the billboards

by Beth Dunn on 28 January 2008

Tim Davies wrote this post about the ROI of social media versus the ROI of printed materials, which Beth Kanter pointed to here. It’s an interesting poke into the idea of establishing the ROI of social media, and asks what is the return on printed pamphlets or brochures? Of course, many brochures, leaflets, postcards, etc, [...]

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my dinner with @kanter

by Beth Dunn on 26 January 2008

So I met Beth Kanter and her delightful family for dinner tonight in Falmouth! We were going to meet at a Cambodian restaurant that I had never been to before, but alas, I have still never been to it, because it was shuttered for the Dead Season (January-February-March, when all Cape Cod restaurateurs go to [...]

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words to live by

by Beth Dunn on 26 January 2008

So I’m at some lousy store, spending the $50 gift card that somebody who does NOT know me very well gave me for Christmas. I actually loathe this store, as it gives me awful, vivid flashbacks to my childhood of penury, but hey, $50 is $50, and I have needs. Today my needs are focussed [...]

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a wrench for every nut

by Beth Dunn on 22 January 2008

How do you prevent certain stakeholders from seeing all this newfangled stuff…the videos, the blogging, etc. and not think that they’re spending too much money on all this stuff. In other words, how does an organization get buy-in from key people it needs? Prior to establishing these strategies? (From a comment left recently on The [...]

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home stretch for america’s giving contest

by Beth Dunn on 21 January 2008

Let’s help the Sharing Foundation win the grand prize of $50,000 in ten days when this contest is over! Here’s the scoop: The Sharing Foundation helps Cambodian orphans in a multitude of fantastic ways. The America’s Giving Challenge will give $50,000 to the four top fundraisers in January. That leaves ten days. Michele Martin has [...]

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