Some of you, not a lot of you, but some of you know already that I’ve gone back to school full-time. I’m now fully immersed in getting an MBA from the Simmons School of Management in Boston, and yes, that means I am commuting by bus, about an hour each way, from my home on Cape Cod.
I’m working as a graduate research assistant with one of the faculty at Simmons, Dr. Jill Avery, on some seriously engrossing research about branding, consumer-brand relationships, and web 2.0. I’m also doing some projects on looking at effective new media marketing of cultural organizations, especially museums.
So the work I’m doing now is very much a logical extension of what I’ve been doing here on Small Dots, and I’m not going to stop doing it here, but I thought you’d like to know the direction I’m going in with my focus and my thinking, and the tools of analysis I’m getting down and dirty with these days.
If you’re like me and always wished there was more quantifiable stuff behind all this web 2.0 nonsense, more verifiable research, and more research we could be doing in the first place, then you’ll probably enjoy what I’ll be doing for the next little while.
Of course, the MBA program is pretty intensive, so my posting schedule is bound to change somewhat, as in fact it already has. But I’m spending my days in a very exciting and energizing place these days, swapping ideas with some very interesting and clever people, and I’ll be bringing some of that home to you.
If you’re in Boston, and want to meet up for coffee, now that I’m there every day, drop me a line. If you’re interested to see what happens next, as I am, stick around.
It’s going to be an interesting ride.