From the monthly archives:
Tonight I came home starving. I opened all the cabinets, peered into the fridge, looked out on the porch for any forgotten, orphaned root vegetables, and eventually came up with a delicious meal that mainly involved left-over chicken tenderloins and egg noodles. Now, I used to be a professional chef. I can do the Iron [...]
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(TOTH to David Brazeal.) David Meerman Scott provides some very useful advice to those of us who often find ourselves asked the Ultimate Question: What’s the ROI of social marketing? It’s worth watching. Check it out. As he points out at the beginning, there are cynical ways to answer this question, and there are less [...]
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I’m working on a project right now, compiling a case study that involves a look back at the One Laptop Per Child campaign of last holiday season, and it’s jogged my memory and made me wonder: what ever happened to all that? Just about this time last year, there was a great deal of publicity [...]
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So after not quite 24 hours of Motrin’s Twitter Moment (Hat Tip to @Pistachio), some more in-depth analysis of the offending ads and the online response is starting to roll in. Laura Fitton weighs in with a pithy summary and analysis here: Even if your brand or agency isn’t ready to engage formally and integrate [...]
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