Fun & effective social marketing from Ikea

I love this creative use of Facebook by an Ikea store in Sweden.

Because:

  • It’s easy for people to use and understand
  • It uses features on Facebook that people already use and trust
  • It offers something of real value to users (free furniture!)
  • The game activity (win free Ikea stuff!) is directly tied to one of the goals of the organization (get people stoked about Ikea stuff!)
  • It allows people to easily share the game with others, and gives them a compelling reason to do so
  • It allows fans and potential customers for a real business to self-identify, and gives the business a way to contact them with future promotions
  • It’s fun

As an old professor of mine used to say, very simple, very easy.

[via Mashable]

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